duminică, 4 ianuarie 2015

Optimizely Easy Implementation

Optimizely competes with Omniture and Google but says that it has passed both of them in number of top websites using its product.

                          Get started and take action quickly
  • Code-free visual editor
  • Best-in-class integrations
                                          Powerful experiences, backed by data
  • Multichannel optimization on the web and mobile
  • Generates real-time ROI
  • Targeted experiences for any audience
                                           A trusted platform and support network
  • #1 experience optimization platform
  • Expert support team & resources
  • World-class solutions partners
  • Fast, scalable, secureSay goodbye to technical bottlenecks and hello to actionable data

When it's time to take action and make changes to your site, there is no replacement for dedicated technical resources — in most organizations, these resources are hard to come by and typically demand waiting in line. Optimizely acts as your on-demand technical team, with technology that turns your creative changes into instantly generated and deployed code.

Track what matters to you

Track engagement, clicks, conversions, sign ups, or anything else that matters to you and your business. Optimizely's custom goal tracking provides an endless range of measurable actions that you can define. Just tell Optimizely what to measure, and we will do the rest.

Test on your terms and timeline

Advanced targeting, allocation, and scheduling features provide maximum flexibility and allow you to run tests on your terms. Schedule your tests to run when you want, target your test to key visitor audiences, and precisely control the allocation of your visitors to variations.

Discover winning combinations across a range of your ideas

Optimizely's multivariate testing capabilities let you test multiple changes to different sections in parallel, and automatically finds the best combinations to address your goals.
The first major benefit for Optimizely is the price. At only $17 per month, it is definitely affordable even for businesses that find themselves seriously strapped for cash. 
Those $17 dollars promises 2000 site visitors and before you even have to commit to the program, you get a full month’s worth of a free trial. 
That is, however, just the bronze level. There are four other levels to choose from, which offer more features and more site visitors. While 2000 site visitors might not seem like very many, for a company just trying to find its footing, it’s an excellent way to draw in customers and start to build a mailing list, as well as to give their marketing messages time to gain traction. 
Once the real money starts pouring in, upgrading is easy. 
Optimizely has also tested extremely well when it comes to customizability. 
There are plenty of advanced features that make it easy to edit the code of your website, even if you are not an expert in any programming language.
 For those who are really not code-savvy, Optimizely will even generate custom lines of code that can be implemented onto the website and which will make it easy to make changes at a moment’s notice. 
They also rank highly when it comes to the amount and quality of data that they gather and how they report it. The user can select what kinds of data they want to hear about and how it is presented, so that when a change needs to be made or something is really taking off, it’s easy to see where and how. One of the best features is the ability to track revenue in comparison to marketing methods. It is also a favorite among those who like to be able to really dig into the data, as there are plenty of choices for how to organize and analyze collected information. Optimizely is a startup based in San Francisco, California. 
The company was founded by two former product managers from Google, Dan Siroker and Pete Koomen. 
Dan served as the Director of Analytics during the Obama 2008 presidential campaign. While there his team relied on the use of A/B and multivariate testing to maximize email sign-ups, volunteers, and donations to raise over $100 million in additional revenue for the campaign. 
But optimization was hard - you needed technical skills and know-how to run even the simplest of tests. After the campaign, Siroker teamed up with Koomen to create a world-class optimization platform that was easy to use - to provide a platform for business people to be able to conceive and run experiments that helped them make better data-driven decisions. 
Since completing Y-Combinator in 2010, Optimizely has seen strong and growing demand. 
Highlights include: - In less than two years our first product passed established players to become the leading A/B and multivariate testing platform in the world. - Over 8,000 enterprises have adopted Optimizely including Crate&Barrel, American Apparel, Forbes and CBS - We've raised over $88 million to grow internationally and open offices around the world. - In 2014, we were named the #1 Best Place to Work in the Bay Area by the San Francisco Business Times. - Wealthfront names Optimizely one of "100 Career Launching Technology Companies"

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